Tuesday, August 25, 2020

the Firm Strategy Structure and Rivalry

the Firm Strategy Structure and Rivalry Sialkot is known as the fare city of Pakistan. Out of numerous cabin and little scope ventures, sports industry is one of the most conspicuous in the city. There are all out 3559 games merchandise ventures in Pakistan out of which more than 98 percent are situated in the city of Sialkot and its suburbs.[1] Imported games brands like Adidas (Germany), Puma (Germany), Nike (USA) and Slazenger (UK) began getting their items made from the Sialkot sports industry. This global joint effort was a major accomplishment. In 1994, official soccer balls were required for FIFA football World Cup, USA 94. Sialkot athletic gear exporters were chosen for this supply.[2] In any case, the business is currently encountering loss of piece of the overall industry on account of absence of modernization that is most recent innovation use, poor data foundation, rivalry with China, India and Japan, low capital for industry development, absence of specialized instruction, advancement and worldwide gauges underway, visit power blackouts, poor administration aptitudes and absence of coordination among related ventures in the games group. Utilizing the Porters Diamond model for investigation, we can all the more likely comprehend the current circumstance of the games business (show 1). Watchmen Diamond model[3] helps in understanding the job of bunches in rivalry and empowers an administration to check how an industry can get serious on a worldwide level. Request Conditions: Sialkot sports industry had been creating significant income by sending out games wear and athletic gear to the universal market. In any case, there has been an ongoing defeat in the business. The universal market requests advancement in sports items, utilization of better advances and global norms underway. Firm Strategy Structure and Rivalry: There is a solid rivalry with China, India and Japan. Global brands like NIKE, Adidas and so forth are getting their items produced using these nations on account of modest work and crude materials there. China exceptionally is a major danger to the industry.[4] Factor Conditions: Little scope enterprises are controlled by a familys own investment funds. As investment funds are constrained, extension of modern units is beyond the realm of imagination and it could before long get depleted. Along these lines, capital is an obstacle in progression. Force blackouts are probably the most serious issue of Pakistan nowadays. It messes up the type of postponements underway. Representatives are not well furnished with the administration abilities. As a result of out of date innovation use, the business is falling behind the market. Foundation should be upgraded by current requests. Crude materials which are required incorporate manufactured elastic, elastic, calfskin (stone grained cowhide), wood, aluminum, nylon, gut and so forth. These are largely privately created. Related Supporting Industries: In spite of the nearness of large games bunch including privately based providers of crude materials, the participation among the private-open associations is by all accounts low. Contrasts in costs are made as a result of absence of coordination among the related ventures. People are not very much prepared about the innovation headway. Business person intensity is there yet development is slacking behind.[5] Investigation: Recapturing markets offer will require various changes. So as to investigate the significance of the games business and to judge whether there is actually any requirement for overhauling the games bunch, the SWOT examination is done which shows the qualities, shortcomings, openings and dangers looked by the games business of Pakistan (display 2). As indicated by it, the games business has supported up till now in view of the long history of fares which has empowered it to keep up dynamic and dependable linkages in universal markets. In spite of the fact that little in number, the work power has numerous aptitudes with respect to creation, for instance, in the assembling of cricket bats, tennis rackets, and footballs which is keeping the business working. In any case, sports ventures are little scope house businesses with feeble administration abilities of the representatives and an intense value rivalry in the market, making their endurance troublesome. In addition, nonappearance of global norms and certify testing research centers is additionally adding to the shortcomings. Absence of item development and broad force blackouts are additionally influencing it adversely. Moreover, workers are not all around prepared about the most recent advancements in the market and are along these lines hesitant in receiving them which is putting the business behind step by step. Keeping the representatives all around prepared about most recent advances will empower them to monitor the most recent patterns in the market. Likewise, in little scope businesses the financial specialists are poor and ignorant so the creation techniques and apparatus are obsolete. Also, there are acceptable open doors for the games business to thrive like low pace of increase on working capital credits, exceptionally low annual duty rates and better exchange get to EU and USA. A few dangers to the business include specialized and natural boundaries to exchange, authorizing and universal guidelines necessity by the global markets and makers of crude materials. Absence of training bringing about poor innovation progression has become a danger to the industry.[6] China/East Asia creation is likewise presenting genuine danger to the business. Proposals: So as to improve the fare states of the games business, the accompanying Five Year Plan should be executed. Five Year Plan: The Five Year Plan would concentrate on: Tending to boundaries (poor data framework, absence of specialized ability, less capital, power blackouts, ignorance, poor administration aptitudes, absence of modernization) Sports items advancement and decent variety Instructing business visionaries about trend setting innovation Work aptitudes upgrade to acquire development and decent variety items All-encompassing Strategy: To upgrade and fortify the current games group and move it towards upper hand To bring changes which would empower the games business to conquer the piece of the pie misfortunes Year 1 A Cluster Monitoring Cell containing committed offices would be set up by the administration which would screen the exercises of the games business bunch and would attempt to carry changes to the business. Existing workers would be taught about the most recent innovation patterns pervasive in the market. Specialized focuses would be arrangement under governments instructive projects, propelled and subsidized by the Education Department to give satisfactory preparing to the representatives. Workshops for advising with respect to venture and different issues would be given to the new comers in the business. This would be dealt with by the Training Department. Exploration Department would call attention to businesses in the bunch which fairly require reserves. Subsidizing Department would then team up with the legislature to give advances and simple portion offices to the proprietors so as to lessen the danger of leaving business. The data foundation should be improved by the Information Resource Bureau for legitimate progression of data over the numerous businesses in the games group. Government mediation plans would be made and actualized so as to diminish dangers. The Research Department would indentify when mediation is required. Human Resource Department would set standards for recruiting workers. Government would dispatch grant and trade programs under the Education Department of Cluster Monitoring Cell so as to conquer the hesitance of workers in getting taught. Year 2-3 In continuation to Year 1 Plan: So as to oblige the necessities of a wide scope of business sectors, decent variety underway would be presented. Capable associations like Cluster Monitoring Cell and Government would concentrate on limit assembling with the goal that better bit of leeway could be accepted of open doors accessible to the business. Issues with respect to World Trade Organization would be defeated through legitimate courses, trainings and workshops which would be directed at any rate four times each year at various areas. Exacting laws would be executed, infringement of which would bring about punishments. Fare administrations gave by the legislature would be reinforced. Sunlight based, wind and hydel power creating units would be introduced at the business by the legislature to manage power blackout issue. Year 4-5 In continuation to Year 2-3 Plan: An exhaustive national level system plan will be made which would include all the partners. Concentrate would be on manageable advancement of the business. For that, dependence on endowments and money related help will be debilitated. Government would mediate to restrict the consistently expanding number of enterprises by permitting just those businesses to trade that have a specific limit with respect to capital speculation. End: Sports industry is one of the most income creating ventures of Pakistan. There is a pressing need to receive the above proposals before it is past the point of no return. These would help in overcoming any barrier between the different related businesses in the games bunch. Specialized ability, data about WTO issues and most recent advances should be implanted in the psyches of the business visionaries with the goal that they could help in better running of the business. Government needs to mediate in the business matters at the perfect time so as to control the circumstance before enterprises are met with pieces of the pie misfortunes. Book index: Ghani, Dr. Jawaid A. SIALKOTS ENTREPRENEURIAL SPIRIT, No.96-10 (September, 1996). Karim, Yasir,Sports Industry in Pakistan Watchman, Michael E., Chapter 7, Clusters and Competition: New Agendas for Companies, Governments and Institutions in On Competition, (Boston:Harvard Business School Press,1998). Web Resources: First light Media Group (29th August, 2009) Pakistan set to recover football showcase, accessible at http://www.

Saturday, August 22, 2020

Coffee and Starbucks Essay

Starbucks has been the best espresso chain utilizing their forceful extension methodologies to outperform its rivals. Through its extension, Starbucks has concentrated on making a thick system of stores surrounding US, while likewise opening up new areas all around the globe. Be that as it may, Starbucks’ forceful development methodologies have presented significant dangers to its money related wellbeing, for example, close sources of income, increment obligations, poor liquidity proportions and so on. What's more, this methodology can intensify rivalry among close Starbucks stores. Because of the forceful development, Starbucks has lost its inner concentration in its center business espresso and its exceptional â€Å"Starbucks Experience †third place†. The issues are the means by which Starbucks can remain gainful later on and simultaneously continue its prevailing situation in the gourmet espresso industry. We have inspected the business examination that centers around the business inclines, the firm serious condition and followed by a SWOT investigation on Starbucks. At long last, we take a gander at the organization system investigation that centers around the Starbucks’ key expectation and its key position. From these investigations, we suggest a couple of choices where Starbucks should seek after pushing ahead so as to maintain a strategic distance from further decay and continue its prevailing position. .:Organization Background and History:. Starbucks Coffee, Tea and Spice was set up in 1971 by Jerry Baldwin, Zey Siegel and Gordon Bowker in Seattle to sell broiled espresso beans and espresso machines. (See Exhibit 1 for course of events) around then, the founders’ reasoning was to give top notch espresso and instruct the open the craft of acknowledging fine espresso. It was the founders’ enthusiasm and solid responsibility on instructing the open that pulled in Howard Schultz to join Starbucks in 1982 as the leader of the advertising division, supervising the company’s retail locations. On one of his work excursions to Milan, Italy, Schultz unearthed a chance to patch up Starbucks and move its concentration from its unique business exercises. Schultz’s new business suggestion for Starbucks was to serve newly fermented espresso at their outlets which he offered to the originators without progress. After numerous fruitless endeavors, he left the Company. In 1987, Schultz procured Starbucks from the organizers and changed its name to the more curtailed ‘Starbucks’ and altered her logo to what we see today. After the procurement, he presented the possibility of ‘The Starbucks experience’ to all Starbucks’ outlets; that is to make an agreeable climate for benefactors to unwind. From that point on, each Starbucks outlet was the ideal copy of this idea. In 1992, Starbucks had propelled an IPO and its basic stock was being exchanged on the Nasdaq. In 1995, Starbucks adventure abroad and framed a joint endeavor with SAZABY Inc to open Starbucks stores in Japan. In 1996, Starbucks first oversea outlet was opened in Tokyo. Today, Starbucks has a sum of 7,087 Company worked stores and 4,081 License stores in US. Also, it has 1,796 Company worked stores and 2,792 Joint Venture and License store working in other 43 nations. .:Meaning of the Industry, Competitors and Scope of Analysis: Generally, Starbucks is in the Food and Beverages industry. Anyway with the end goal of this paper, we would characterize Starbucks to be in the gourmet espresso industry with the accompanying contenders : †¢Coffee Bean and Tea Leaf; †¢Costa Coffee; †¢Caribou Coffee (See Exhibit 2 for a brief review on explanations behind the decision of these contenders and some foundation data of them) For the motivation behind this paper, our investigation will concentrate on Starbucks in US and Australia. The following segment gives an outline of the gourmet espresso industry and the serious condition in US and Australia. .:Diagram of the Industry:. .:Political Forces:. For the most part both the US and the Australia political circumstance gave off an impression of being settled and stable. This will give a decent stage to both current organizations and new organizations to work in. In US, regardless of the present skirt of downturn, the political state of mind is still prone to support expanded guideline of organizations. Furthermore, despite the fact that universal pressures are probably going to remain however their effect on political steadiness and economy will stay negligible. Correspondingly in Australia, the political atmosphere is probably going to remain moderately steady. In spite of the fact that the connection between the central government and the states had been rough before; it has improved after the presentation of a progressively steady recipe for income conveyance. .:Practical Forces:. US: Real financial development is relied upon to slow from an expected 4% in 2008 to 3. 8% in 2009. The unassuming stoppage mirrors the effect of lower request from its exchanging accomplice. As these exists lopsided characteristics in the economy and the poor momentary standpoint for development, it is accepted that conditions in the US are currently recessionary and that development will stay extremely feeble in 2009. This will thus influence the GDP and the discretionary cashflow of its occupants. Australia: Traditionally, quick development in Australia has been log jam as of late because of downturn. Improved money related and monetary administration have diminished macroeconomic unpredictability, however dangers and irregular characteristics are available. The low local investment funds rate renders the financial framework dependant on outside financing. The present record deficiency is huge, and universal money related markets may begin to stress over the fundamental causes. Air pocket conditions likewise appear to exist in the lodging market. .:Socio-social Forces: Consumers’ Perceptions and Disposable Income:. US: There had been an expansion in espresso utilization in the US showcase however the rate had eased back down in 2005 presenting dangers to espresso retailers. As of late, US customers had progressively decide on more beneficial hot beverages, for example, tea and RTD refreshments which influence espresso utilization rate. The pattern is probably going to keep, prompting decrease in espresso utilization. Australia: Coffee deals had encountered very tepid development from 2000 to 2005. The way of life of bistro had made more individuals select on-exchange deals espresso at the bistro rather than home-prepared espresso. As indicated by BIS Shrapnel, individuals progressively will in general go to bistros for their espresso and there is an expansion of half inside 2 years in espresso utilization. .:Innovative Forces: Technological Developments:. Mechanical changes have made numerous new items and procedures. It assists with decreasing expenses, improve quality and lead to developments which thusly benefits shoppers just as associations. Numerous associations in the gourmet espresso industry had perceived the significance of giving remote web access and Wi-Fi hotspots to its supporters. These innovation progresses had made a recreation place for benefactors to ride net or hang out after home and work. The vast majority of the associations had additionally acquainted mechanized espresso machines with accelerate the preparing procedure in order to abbreviate holding up time. To additionally improve business tasks and proficiency, a few associations have likewise utilize data innovation frameworks to assist them with maintaining their organizations all the more easily. .:Natural Forces:. With significant atmosphere changes happening because of a worldwide temperature alteration, numerous associations in the gourmet espresso industry had expanded their condition mindfulness by decreased the utilization of expendable cups to serve espresso and expanded the utilization of fired cups. Besides, the associations had additionally decreased the size of their paper napkins, paper sacks and in store trash packs. The associations were additionally urged to buy Fairtrade confirmed espressos as to advance mindful natural and monetary endeavors. The accompanying area presents our investigation of gourmet espresso industry with the guide of Michael Porters 5 Forces model. .: Analysis of Gourmet Coffee Industry-Porter 5 Forces:. If you don't mind allude to display 3 for the measures utilized for the scoring of every power and an investigation of every power. Power #1: Threat of New Entry:. †¢Threat of new passage is high. †¢High fire up cost engaged with buying supplies, sourcing for espresso beans and preparing barista. †¢Strong brand character prompting high exchanging cost for customers Score: 10 Force #2: Threat of Substitutes:. †¢Substitutes are gourmet espresso of an alternate brand †¢Current gourmet espresso ventures is immersed †¢High exchanging cost. †¢Threat of substitutes viewed as generally high Score: 6 Force #3: Bargaining Power of Suppliers:. †¢Majority of financially accessible espresso beans originate from a couple industrializes nations. †¢Increase the expense of cafés in sourcing and accessing these excellent espresso beans. †¢Bargaining intensity of providers is moderately high Score: 5 Force #4: Bargaining Power of Consumers†¢Bargaining intensity of clients is generally impartial. †¢Current player picked up brand devotion †¢Product separation assists with holding current client and draw in new clients. †¢However value delicate clients may look for less expensive other option. Score: 0 Force #5: Rivalry between Competitors:. †¢Intensity of contention is moderate. †¢Brand character and high exchanging cost is moderately negative to new player that has quite recently entered the market. Score: 3 Conclusion:From the above investigation, we noticed that the danger of new passage, the bartering intensity of the provider and danger of substitutes are generally high. Then again the haggling intensity of the purchasers is impartial and the power of competition is moderate. Subsequently from the abovementioned.

Sunday, August 9, 2020

Brief History of Big Data

Brief History of Big Data © Shutterstock | McIekThis article ventures into the world of big data, the history of big data all the way from its early stages in the 20th Century to big data as we know it now. The article also discusses some of the most prominent applications of big data in the world we live in.WHAT IS BIG DATA?In the business landscape of today, data management can be a major determinant of whether you succeed or fail. Most businesses have begun to realize the importance of incorporating strategies that can transform them through the application of big data. In this endeavor, businesses are realizing that big data is not simply a single technology or technique. Rather, big data is a trend that stretches across numerous fields in business and technology.Big Data is the term used to refer to initiatives and technologies that comprise of data that is too diverse, fast evolving, and vast for ordinary technologies, infra- structure, and skills to address exhaustively. That is; the volume, velocity and variety of the data is far too great. Despite the complexity of this data, advances in technology are allowing businesses to draw value from big data.For example, in your businesses can be positioned to track consumer web clicks in order to identify consumers’ behavioral trends and modify the business’s campaigns, advertisements, and pricing to fit the consumers’ persona.An additional example would be where energy service providers assess household consumption levels in order to predict impending outages and promote more efficient energy consumption.Additionally, health provision bodies may be able to monitor the spread as well as the emergence of illnesses by analyzing social media data. There are numerous applications of big data, the most noteworthy of which will be discussed a little later in the article. Big Data involves the creation of large amounts of complex data, its storage, its retrieval, and finally its analysis.The following are the three Vs of big data.Volum e. Two decades ago, typical computers may have had about ten gigabytes of memory. Today, however, social media platforms such as Facebook will take in over half a billion terabytes of data on a daily basis. Similarly, Boeing airplanes generate hundreds of terabytes in flight data in a single flight. The wide spread use of smartphones and tablets results in the generation of billions of terabytes of consistently updated data feeds that are of infinitely diverse genres.Velocity. Clickstreams capture user behavior at millions of events each second. For example, stock trading market changes are reflected within microseconds. Computer processes exchange data between billions of gadgets, infrastructure, and sensors in order to generate accurate and applicable data in real-time. For example, on-line gaming systems support millions of users operating concurrently and with each producing multiple inputs every second.Variety. Big data does not just refer to numbers and dates, big data is all that inclusive of audio, video, unstructured text, social media information, and so much more. Database systems of about two decades ago had been designed to address a smaller volume of structured data, slower, and fewer updates. They were designed to process structured and predictable forms of data. These traditional databases were also designed to operate on single servers, which would make an increase in capacity an expensive endeavor. Programs and applications have evolved to serve large volumes of users and the use of the olden databases has become a liability for most businesses as opposed to an asset. Big Data databases, for example MongoDB, solve these issues and avail businesses great value.HISTORY OF BIG DATAThe term Big Data was coined by Roger Mougalas back in 2005. However, the application of big data and the quest to understand the available data is something that has been in existence for a long time. As a matter of fact, some of the earliest records of the applicatio n of data to analyze and control business activities date as far back as7,000 years.This was with the introduction of accounting in Mesopotamia for the recording of crop growth and herding. The principles continued to grow and improve and John Graunt in 1663 recorded and analyzed information on the rate of mortality in London. John Graunt did this in an effort to raise awareness on the effects of the bubonic plague that was ongoing at the time.In his book ‘Natural and Political Observations Made upon the Bills of Mortality’, John Graunt provided the world with the first statistical analysis of data ever recorded. The book was an insight into the causes of death in seventeenth century England. Due to his work, John Graunt is widely regarded as the pioneer of the field of statistics.After the works of Graunt, accounting principles continued to improve and develop but nothing extra ordinary quite took place until recently in the 20th Century when the information era began. The star ting point of modern data begins in 1889 when a computing system was invented by Herman Hollerith in an attempt to organize census data.After Herman Hollerith’s input, the next noteworthy data development leap happened in 1937 under Franklin D. Roosevelt’s presidential administration in the United States. After the United States congress passed the Social Security Act, the government was required to keep track of millions of Americans. The government contracted IBM to develop a punch card-reading system that would be applied in this extensive data project.However, the very first data-processing machine was named ‘Colossus’ and was developed by the British in order to decipher Nazi codes in World War II, 1943. This machine worked by searching for any patterns that would appear regularly in the intercepted messages. The machine worked at a record rate of five thousand characters per second, which reduced work that would take weeks to just a few hours.From this development, the National Security Agency (NSA) was created in the United States in 1952. Employees of the NSA were tasked with decrypting the obtained messages during the course of the Cold War. Machine development at this stage had advanced to a level where machines could independently and automatically collect and process information.The first data centre was built by the United States government in 1965 for the purpose of storing millions of tax returns and fingerprint sets. This was achieved by transferring every record onto magnetic tapes that were to be stored systematically in a central location. This project, however, did not persist due to fear of sabotage or acquisition. However, it is a widely accepted that this initiative was the starting point of electronic big storage.Tim Berners-Lee a British computer scientist invented the World Wide Web in 1989. Berners-Lee’s intention was to enable the sharing of information through a hypertext system. He had no idea what kind of impact his inv ention would have on the world. As we entered the 1990’s, the creation of data grew at an extremely high rate as more devices gained capacity to access the internet.The first super-computer was built in 1995. This computer had the capacity to handle work that would take a single person thousands of years in a matter of seconds.And so came the 21st Century This is when the world was first introduced to the term Big Data by Roger Mougalas. In the same year (2005), Yahoo created the now open-source Hadoop with the intention of indexing the entire World Wide Web. Today, Hadoop is used by millions of businesses to go through colossal amounts of data.During this period, social networks were rapidly increasing and large amounts of data were being created on a daily basis. Businesses and governments alike began to establish big data projects. For example, in 2009 in the largest biometric database ever created, the Indian government stored fingerprint and iris scans of all of its citizens. Eric Schmidt gave a speech at the Techonomy conference in Lake Tahoe, California in 2010. In his speech he presented that there were 5 exabytes of data stored since the beginning of time up to the year 2003. Eric Schmidt possibly could not imagine that by the year 2016, the same amount of data would normally be created every two days. The rate at which big data is growing does not seem to be slowing down either. Over the past number of years, there have been various organizations that have come up in an attempt to deal with big data, for example, HCL. These organizations’ business is aiding other businesses to understand big data. Everyday more and more businesses are moving towards the acceptance and exploitation ofbig data.Although it seems like big data has been around for a long time now and that we are getting closer to the pinnacle, big data may just be at its formidable stages. Big data in the near future may end up making big data now seem like a poultry amount.What does t he Future HoldThere you go; that was a brief history of Big Data. Looking into history can give us a minor insight into the future. Two decades ago, businesses that possessed information were the most successful whilst today, the most successful businesses are the ones that interpret and use the information in the best way.It may be fair to assume that in the future, the success of businesses will not only lie in those who analyze and implement big data the best, but also those who use big data to their greatest advantage and make strategic decisions for the future.Learn why most big data projects will fail.[slideshare id=55470639doc=5signsyourbigdataprojectisdoomedtofail11-151124163153-lva1-app6891w=640h=330]APPLICATION OF BIG DATA IN THE WORLD TODAYIndustry influencers agree that big data has become a game changer in just about all modern industries in the last couple of years. As big data continues to influence our daily lives, there has been a shift of interest in the subject. T he focus has changed from simply trying to grasp the concept of this phenomenon to finding tangible value in its application.For most of us, I am sure the term Big Data inspires the image of rows of humming servers and a sequence of flickering lights. Big data, however, persists beyond the storage of information. There are several areas in which big data is being applied; the following section presents you with the most prominent areas in which big data applies today.In Understanding and Targeting ConsumersThis is among the most popular and publicized areas in which big data is being used. In business, big data helps your business to analyze data and better understand the consumers’ behaviors and interests. Your business ought to expand beyond its traditional data sets. By incorporating the use of data obtained from social media, browser logs, and sensor data, you will be able to get a clearer picture of what your consumers need. Once you understand this, your business will be bet ter positioned to create predictive models and position itself to meet consumer needs.Big data can, therefore, apply in analyzing and understanding your audience’s interests. For example, some people are even of the opinion that President Obama’s second election win was due to his team’s superior ability to use big data analytics to understand the audience’s interests and appeal to them. In theory, this is plausible, and big data can be used to predict and influence even events as big and important as government elections. How much more so for your business?Self OptimizationBig data does not only apply to your business, but can also apply to you as an individual. You can now benefit from data generated by devices such as smart watches. These devices have the capacity, for example, to monitor the amount of calories you intake in a day, your activity level, as well as your sleep patterns. While the real-time information may be exciting to observe, for example, your calorie int ake at the end of the day, the real value lies in analyzing your collective data.With the analysis of data collected from you over a certain period of time, you will be able to make adjustments in your personal life in order to be more productive, to eat healthy, to acquire sufficient amounts of sleep, and so forth.Improvement of HealthcareThis is another area where big data has played and continues to play a major role. For example, computing big data enables health providers to analyze and decode DNA issues in a matter of minutes. Big data will also allow us to discover diseases faster than would be possible without it. On top of this, big data allows healthcare providers to predict the patterns of diseases and, therefore, measures can be set up to prevent further spread of the diseases.Apple launched a health app known as ResearchKit. Through such an application, researchers can collect data from individual phones to be compiled for various health studies. For example, as a patie nt your device may prompt you to indicate how you feel about treatment services.This data along with that gathered from thousands, if not millions, of other participants will reveal information that compels medical practitioners step up the quality of their services. Data gathered from this application and similar ones, can be used to gather information on specific diseases. For example, information on patients of terminal illnesses can be compiled to be used in the furtherance of research.In addition, big data is already in use in the monitoring of babies who are premature or sick. Through the recording of each heartbeat as well as the breathing pattern of the babies brought to the unit, infections are detectable way before the onset of physical symptoms. This way, treatment is administered early because every hour counts with such fragile babies. This prompt administration of treatment, therefore, increases the babies’ chances of survival.Security and Law Enforcement Improvement Another sector where big data is heavily applied is in the enhancement and enablement of law enforcement. Governmental institutions, for example, the NSA in the United States use big data to detect and deter potential terrorist activities. In business, on the other hand, big data analytics can be used for the prevention of cyber attacks and unauthorized access. For the police department, big data tools enable the officers to predict and deter criminal activities.In 2014, the Chicago Police Department in Illinois, United States, sent out officers to pay a visit to persons that had been identified as most likely to commit crimes. This group of people was generated by a computer through the analysis of big data. The officers visited the individuals on their list, not to interrogate or detain them but to offer them information about jobs and training programs.The officers also educated these individuals on the consequences of certain crimes and their dynamics. As much as the intentions of the police department were sincere, the exercise was quickly shut down when the public opined that the exercise was ‘profiling’. I recognize the importance of security but I have to agree with that opinion.IN CONCLUSIONAlthough the era of big data has only recently begun, businesses and governments alike are already taking advantage of it. However, big data can be misused, for example, the Chicago Police Departments initiative in following up on people who were identified as potential criminals through big data analysis may have been done with the best of intentions.Nonetheless, the initiative can still be considered profiling and a tool through which people can be stigmatized for who they are or their past mistakes.   However, big data may very well be a double edged sword because through monitoring of social media activity and analyzing people’s likes and interests in big data, terrorist attacks can be averted. Yet this is also an invasion of privacy. Despite this downsid e, the benefits of big data carry much more weight and its applications in business, health, governance, and beyond should be encouraged.Big data has been slowly developing over the last few centuries and in the course of the past decade, big data has quickly evolved to become what we know it to be today. One vital point to note is that big data is not only about accumulating and storing massive amounts of information but, more importantly, utilizing that information to solve issues in business as well as in our society.Big data seems to evolve simultaneously with advancement in technology. Therefore, as we advance in technology, big data will continue to grow as a field and in volume, possibly to levels we cannot even fathom right now.

Saturday, May 23, 2020

Clinical Manifestations Of A Health Concern And The...

Tanisha Lafayette Widener University Abstract Advanced practice nurses are known for analyzing and collecting data to help implement interventions and positive outcomes for the public. There are a numerous health conditions in the United States that advanced practice nurses (APNs) play a vital role in research and practicing evidence based medicine. The many influences that may negatively impact a patients health include social, environmental, and physical factors. This paper will discuss the importance of researching evidence on a health concern and the modalities developed through the implementation of programs for postural orthostatic patients. There is a need for more to take part in the research and contributions to evidence based research in understanding Postural Orthostatic Tachycardia and its clinical manifestations in the general population. Introduction Defining Postural Orthostatic Tachycardia and Statistics Postural orthostatic tachycardia syndrome (POTS) is considered an autonomic disorder, that affects between 1,000,000 to 3,000,000 people worldwide (Dysautonomia International, ). â€Å"Postural orthostatic tachycardia syndrome (POTS), is an autonomic disorder characterized by an exaggerated increase in heart rate that occurs during standing, without orthostatic hypotension† (Thanavaro, 2011). This syndrome consist of an elevated heart rate of 120 beats or more when changing positions from sitting to standing after standing for 10

Tuesday, May 12, 2020

Police Brutality And The Laws Of The Nation And Protect...

Police offers are surpots to uphold the laws of the nation and protect the citizens of their nation from harm, but that is not always the case. Throughout history, the ones that are designated to protect the public the one are harming the public. When the police abuse their power, it is not uncommon for them just to look the other way and not charge the other office of any crime. In the United States the defining of police brutality is the wanton use of excessive force, this could be physical, verbal attacks and psychological intimidation, by a police officer. Often times, the victims of police brutality are arrested for a crime, not the police officer; it is not until the citizen become aware of the brutality and demand that the office be†¦show more content†¦King was then cuffed and arrested for Driving while under the influence (DUI) and fleeing for the police. This would have just been another incident between the Los Angeles police department and an uncooperative suspect if it were not for George Holliday. George Holiday (Holiday) was living in an apartment near the intersection of Foothill Blvd and Osborne St. in Lake View Terrace when heard something going on outside and got his camcorder at that time he filmed violent beating. The first 13- seconds of his videotape were blurry but it showed King trying to get away passing one of the officers. The next minute and half, King are beaten with batons, being kicked repeatedly and even tasered many times by the officers. He contacted the Los Angeles police two days later and told them that he had videotaped the incident, but the LAPD did not care to see it and just ignored him. George Holiday then took is videotaped to KTLA television so the public could see how the LAPD burrity beat Rodney King. KTLA edited out the first 13-seconds of the videotape because it was blurry, but that means they also edited out the part where King was trying to flee from the LAPD) and showed it on the news. They showed the videotape repeatedly and it was then it picked up by other television stations andShow MoreRelatedPolice Brutality : The Rights Of Every Man Essay1391 Words   |  6 Pagesrights of one man are threatened.† Because police brutality exists within our society, citizen’s human and civil rights are being violated due to these circumstances. B. Background and Audience Relevancy: Throughout our nation, the views of citizens have drastically changed due to police brutality. Citizens are lacking the trust with in the police force because of the excessive or deadly force being used on fellow citizens. 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In recent years, police abuse has come to the attention of the general public. While citizens worry about protecting themselves from criminals, it has now been shown that they must also keep a watchful eye on those who have been given the responsibility to protect and serve. This paper will discuss the types of police abuse prevalent today, including the use of firearms and recovery of private information. I will also discuss what and how citizens’ rights are violatedRead MoreTitle: Police Abuse. The essay includes the definition of police abuse, the causes, examples of police abuse, relationship with racial profiling, suggestions of solutions about the problem.1196 Words   |  5 PagesPolice Abuse An officer who uses more force than policy allows is said to have used excessive force and may be guilty of police brutality, the excessive and lawless use of police force. Police officers are often seen as a thin blue line of protection between criminals and law-abiding citizens, but when they use excessive force, they cross the line and become criminals. Police brutality damages the image of law enforcement as well as the justice system. It leads to loss of trust in the policemenRead More`` Serve And Protect `` : Is The Claim Police Fail?1542 Words   |  7 PagesTo â€Å"Serve and Protect† is the claim police fail to execute. On April 12, 2015, a young man named Freddie Gray, a resident of Baltimore, was a victim of a vicious attack that resulted in a coma, and finally death, following his arrest. His murderer is the six police officers that are involved in this arrest. One might ask why he fell into a coma in the first place. Gray was brutally mutilated by having his spin e ripped out of his back. This occurred because police officers failed to put a seatbeltRead MorePersuasive Essay On Police Brutality1079 Words   |  5 PagesAmerican citizens are engulfed with the fear of getting pulled over, being searched and experiencing one of the simplest procedures such as a traffic stop. Most do not even want to encounter a policer officer. The reason why? Police brutality. The article Police Brutality by gale defines police brutality as: The use of unnecessary, excessive force by police in their encounters with civilians. The force used is beyond what would be considered necessary in the situation at hand. (Police Brutality)Read MorePolice Brutality1263 Words   |  6 Pagesï » ¿Police Brutality Did you know that Police brutality is the intentional use of excessive force, usually physical, but potentially also in the form of verbal attacks and psychological intimidation, by a police officer? Despite major improvements in police practices (since 1981) reports of alleged police misconduct and abuse continue to spread through the nation. Police Brutality still goes on around the world today with improvements of enforcing police brutality in police departments. There haveRead MorePolice Brutality And The United States Essay1484 Words   |  6 PagesProtect and Serve or Harass and Assault Being a minority in the United States has never been easy and does not seem to be getting any better. Minorities have been exposed to violence by law enforcement for many decades. Law enforcement s are tasked with protecting and serving its citizens, not to harass and assault them. Police brutality is a continuous problem in the United States and officers need to be accountable for their actions. This research project will examine how police brutality often

Wednesday, May 6, 2020

Forrest Gump Chapter Twenty-Two Free Essays

Chapter Twenty-Two The nex mornin is when the chess tournament is bein helt out at the Beverly Hills Hotel. Me an Mister Tribble is there early an he has me signed up for matches all day. Basically, it ain’t no big deal. We will write a custom essay sample on Forrest Gump Chapter Twenty-Two or any similar topic only for you Order Now It took me about seven minutes to whup the first guy, who was a regional master an also a professor in some college, which made me secretly feel kind of good. I had beat a professor after all. Nex was a kid about seventeen, an I wiped him out in less than half a hour. He thowed a tantrum an then commenced to bawlin an cryin an his mama had to come drag him off. They was all sorts of people I played that day an the nex, but I beat em all pretty fast, which was a relief since when I played against Big Sam I had to keep settin there an not go to the bathroom or nothin, cause if I got up from the chessboard he would move the pieces aroun an try to cheat. Anyhow, by that time I had got my way into the finals an they was a day’s rest in between. I gone on back to the hotel with Mister Tribble an found a message to us from Mister Felder, the movie guy. It say, â€Å"Please call my office this afternoon an arrange for a screen test tomorrow morning,† an it give a telephone number to call. â€Å"Well, Forrest,† Mister Tribble say, â€Å"I don’t know bout this. What do you think?† â€Å"I dunno either,† I says, but to tell the truth, it soun sort of excitin, bein in the movies an all. Maybe I even get to meet Raquel Welch or somebody. â€Å"Oh, I don’t suppose it would hurt anything,† Mister Tribble say. â€Å"I guess I’ll call an set up an appointment.† So he call Mister Felder’s office an be findin out when an where for us to go an all of a sudden he cup his hand over the phone an say to me, â€Å"Forrest, can you swim?† An I say, â€Å"Yup,† an he say back into the phone, â€Å"Yes, he can.† After he done hung up, I axed why they want to know if I can swim, an Mister Tribble say he don’t know, but he recon we will find out when we get there. The movie lot we gone to is a different place than the other one, an we was met at the gate by a guard that took us to where the screen test is bein helt. Mister Felder is there arguin with a lady that actually look somethin like Raquel Welch, but when he seen me, he is all smiles. â€Å"Ah, Forrest,† he say, â€Å"terrific you came. Now what I want you to do is go thru that door to Makeup and Costuming, and then they will send you back out when they are finished.† So I gone on thru the door an there is a couple of ladies standin there an one of em say, â€Å"Okay, take off your clothes.† Here I go again, but I do as I am tole. When I get thru takin off my clothes, the other lady han me this big blob of rubber-lookin clothes with scales an shit all over it an funny-lookin webbed feet an hans. She say to put it on. It take the three of us to get me in the thing but after bout a hour we manage. Then they point me in the direction of Makeup an I is tole to set in a chair wile a lady an a feller commence to jam down this big rubber mask over my head an fit it to the costume an start paintin over the lines where it showed. When they is thru, they say for me to go back out to the movie set. I can hardly walk on account of the webbed feet an it is hard to get the door open with a webbed han, but finally I do an I suddenly find myself in a outdoor place with a big lake an all sorts of banana trees an tropical-lookin shit. Mister Felder is there an when he seen me, he jump back an say, â€Å"Terrific, baby! You is perfect for the part!† â€Å"What part is that?† I axed, an he say, â€Å"Oh, didn’t I tell you? I am doing a remake of The Creature from the Black Lagoon.† Even a idiot like me could guess what part he have in mind for me to play. Mister Felder motion for the lady he had been arguin with to come over. â€Å"Forrest,† he say, â€Å"I want you to meet Raquel Welch.† Well, you coudda knocked me over with a feather! There she were, all dressed up in a low-cut gown an all. â€Å"Please to meet you,† I says thru the mask, but Raquel Welch turn to Mister Felder lookin mad as a hornet. â€Å"What’d he say? Something about my tits, wasn’t it!† â€Å"No, baby, no,† say Mister Felder. â€Å"He just said he was glad to meet you. You can’t hear him too well because of that mask he’s got on.† I stuck out my webbed han to shake hans with her, but she jump back about a foot, an say, â€Å"Uggh! Let’s get this goddamn thing over with.† Anyhow, Mister Felder say the deal is this: Raquel Welch is to be flounderin in the water an then she faints, an then I am to come up from under her an pick her up an carry her outta the water. But when she revives, she looks up at me an is scared an commences to scream, â€Å"Put me down! Help! Rape!† an all that shit. But, Mister Felder say, I am not to put her down, cause some crooks is sposed to be chasin us; instead, I am to carry her off into the jungle. Well, we tried the scene, an the first time we done it, I thought it come off pretty well, an it is really excitin to actually be holdin Raquel Welch in my arms, even tho she be hollerin, â€Å"Put me down! Help, police!† an so on. But Mister Felder say that ain’t good enough, an for us to do it again. An that wadn’t good enough either, so we be doin that same scene bout ten or fifteen times. In between doin the scene, Raquel Welch is crabbin an bitchin an cussin at Mister Felder, but he just kep on sayin, â€Å"Beautiful, baby, beautiful!† an that sort of thing. Mysef, I’m startin to have a real problem tho. On account of I been in the creature suit nearly five hours now, an they ain’t no zipper or nothin to pee thru, an I’m bout to bust. But I don’t wanta say nothin bout that, cause this is a real movie an everthin, an I don’t want to make nobody mad. But I gotta do somethin, so’s I decide that the nex time I get in the water, I will jus pee in the suit, an it will run out my leg or somethin into the lagoon. Well, Mister Felder, he say, â€Å"Action!† an I go in the water an start to pee. Raquel Welch be flounderin aroun an then she faints, an I dive under an grap her an haul her onto shore. She wakes up an start to beatin on me an hollerin, â€Å"Help! Murder! Put me down!† an all, but then she suddenly stop hollerin an she say, â€Å"What is that smell?† Mister Felder holler, â€Å"Cut!† an he stand up an say, â€Å"What was that you said, baby? That ain’t in the script.† An Raquel Welch say, â€Å"Shit on the script! Somethin stinks aroun here!† Then she suddenly look at me an say, â€Å"Hey, you – whoever you are – did you take a leak?† I was so embarrassed, I did not know what to do. I just stood there for a secont, holdin her in my arms, an then I shake my head an say, â€Å"Uh uh.† It was the first lie I ever tole in my life. â€Å"Well somebody sure did,† she say, â€Å"cause I know pee when I smell it! An it wadn’t me! So it has to be you! How dare you pee on me, you big oaf!† Then she start beatin on me with her fists an hollerin to â€Å"Put me down!† and â€Å"Get away from me!† an all, but I jus figgered the scene is startin up again an so I begun to carry her back into the jungle. Mister Felder shout, â€Å"Action! † The movie cameras begun to rollin once more, an Raquel Welch is beatin an clawin an yellin like she never done before. Mister Felder is back there hollerin, â€Å"That’s it, baby – terrific! Keep it up!† I coud see Mister Tribble back there too, settin in a chair, kinda shakin his head an tryin to look the other way. Well, when I get back in the jungle a little ways, I stopped an turned aroun to see if that’s where Mister Felder is fixin to yell â€Å"Cut,† like he had before, but he was jumpin aroun like a wild man, motionin to keep on goin, an shoutin, â€Å"Perfect, baby! That’s what I want! Carry her off into the jungle!† Raquel Welch is still scratchin an flailin at me an screamin, â€Å"Get away from me you vulgar animal!† an such as that, but I kep on goin like I’m tole. All of a sudden she screech, â€Å"Oh my god! My dress!† I ain’t noticed it till now, but when I look down, damn if her dress ain’t caught on some bush back there an done totally unravel itself, Raquel Welch is butt neckid in my arms! I stopped an said, â€Å"Uh oh,† an started to turn aroun to carry her back, but she begin shriekin, â€Å"No, no! You idiot! I can’t go back there like this!† I axed what she wanted me to do, an she say we gotta find someplace to hide till she gets things figgered out. So I keep on goin deeper into the jungle when all of a sudden out of noplace come a big object thru the trees, swingin towards us on a vine. The object swung past us once an I could tell it was a ape of some sort, an then it swung back again an dropped off the vine at our feet. I almost fainted dead away. It was ole Sue, hissef! Raquel Welch begun to bawlin an hollerin again an Sue has grapped me aroun the legs an is huggin me. I don’t know how he recognized me in my creature suit, cept I guess he smelt me or somethin. Anyhow, Raquel Welch, she finally say, â€Å"Do you know this fucking baboon?† â€Å"He ain’t no baboon,† I says, â€Å"he’s a orangutang. Name’s Sue.† She look at me kinda funny an say, â€Å"Well if it’s a he, then how come its name is Sue?† â€Å"That is a long story,† I say. Anyhow, Raquel Welch is tryin to cover hersef up with her hans, but ole Sue, he knows what to do. He grapped holt of a couple of big leaves off one of them banana trees an han them up to her an she partly covered hersef up. What I find out later is that we have gone across our jungle location onto another set where they is filmin a Tarzan movie, an Sue is being used as a extra. Not long after I got rescued from the pygmies in New Guinea, white hunters come along an captured ole Sue an shipped his ass to some animal trainer in Los Angeles. They been usin him in movies ever since. Anyway, we ain’t got time to jack aroun now, on account of Raquel Welch is screechin an bitchin again, say, â€Å"You gotta take me someplace where I can get me some clothes!† Well, I don’t know where you can find no clothes in the jungle, even if it is a movie set, so we jus keep movin along, hopin somethin will happen. It does. We suddenly come to a big fence, an I figger there probly be someplace on the other side of it to get her some clothes. Sue finds a loose board in the fence an lifts it up so’s we can get thru, but as soon as I step on the other side, ain’t nothin to step on, an me an Raquel go tumblin head over heels down the side of this hill. We finally rolled all the way to the bottom an when I look aroun, damn if we ain’t landed right on the side of a big ole road. â€Å"Oh my God!† Raquel Welch yell. â€Å"We’re on the Santa Monica Freeway!† I look up, an here come ole Sue, lopin down the hillside. He finally get down to us, an the three of us be standin there. Raquel Welch is movin the banana leaves up an down, tryin to cover hersef up. â€Å"What we gonna do now?† I axed. Cars are wizzin by, an even tho we must of been a odd-lookin sight, ain’t nobody even payin us the slightest attention. â€Å"You gotta take me someplace!† she hollers. â€Å"I got to get some clothes on!† â€Å"Where?† I says. â€Å"Anywhere!† she screams, an so we started off down the Santa Monica Freeway. After a wile, up in the distance, we seen a big white sign up in some hills say â€Å"HOLLYWOOD,† an Raquel Welch say, â€Å"We got to get off this damn freeway and get to Rodeo Drive, where I can buy me some clothes.† She is keepin pretty busy tryin to cover hersef up – ever time a car come towards us, she put the banana leaves in front, an when a car come up from behin, she move em back there to cover her ass. In mixed traffic, it is quite a spectacular sight – look like one of them fan dancers or somethin. So we got off the freeway an went across a big field. â€Å"Has that fuckin monkey got to keep followin us?† Raquel Welch say. â€Å"We look rediculous enough as it is!† I ain’t sayin nothin, but I look back, an ole Sue, he got a pained look on his face. He ain’t never met Raquel Welch before, neither, an I think his feelins is hurt. Anyhow, we kep goin along an they still ain’t nobody payin us much mind. Finally we come to a big ole busy street an Raquel Welch say, â€Å"Goodgodamighty – this is Sunset Boulevard! How am I gonna explain goin across Sunset Boulevard butt neckid in broad daylight!† In this, I tend to see her point, an I am sort of glad I got on the creature suit so’s nobody will recognize me – even if I am with Raquel Welch. We come to a traffic light an when it turn green, the three of us walked on across the street, Raquel Welch doin her fan dance to beat the band an smilin at people in cars an stuff like she was on stage. â€Å"I am totally humiliated!† she hisses at me under her breath. â€Å"I am violated! Just wait till we get outta this. I am gonna have your big ass, you goddamn idiot!† Some of the people waitin in their cars at the traffic light commence to honkin they horns and wavin, on account of they must of recognized Raquel Welch, an when we get across the street, a few cars turn our way an start to followin after us. By the time we get to Wilshire Boulevard we have attracted quite a sizable crowd; people come out of they houses an stores an all to follow us – look like the Pied Piper or somethin – an Raquel Welch’s face is red as a beet. â€Å"You’ll never work in this town again!† she say to me, flashin a smile to the crowd, but her teeth is clenched tight. We gone on a bit further, an then she say, â€Å"Ah – finally – here is Rodeo Drive.† I look over at a corner an, sure enough, there is a woman’s clothing store. I tap her on the shoulder an point at it, but Raquel Welch say, â€Å"Uggh – that’s Popagallo. Nobody would be caught dead these days wearing a Popagallo dress.† So we walked some more an then she say, â€Å"There – Giani’s – they got some nice things in there,† an so we go inside. They is a sales feller at the door with a little moustache an a white suit with a handkerchief stickin out of the coat pocket, an he is eyein us pretty carefully as we come thru the door. â€Å"May I help you, madam?† he axed. â€Å"I want to buy a dress,† Raquel Welch say. â€Å"What did you have in mind?† say the feller. â€Å"Anything, you fool – can’t you see what’s going on!† Well, the sales feller point to a couple of racks of dresses an say there might be somethin in there her size, so Raquel Welch go over an begin to look thru the dresses. â€Å"An is there somethin I can do for you gentlemen?† the feller says to me an Sue. â€Å"We is just with her,† I say. I look back, an the crowd is all gathered outside, noses pressed to the winder. Raquel Welch took about eight or nine dresses into the back an tried them on. After a wile she come out an say, â€Å"What do you think about this one?† It is a sort of brown-lookin dress with a bunch of belts an loops all over it an a low neckline. â€Å"Oh, I’m not so sure, dear,† say the salesman, â€Å"somehow it – it just isn’t you.† So she go back an try on another one an the salesman say, â€Å"Oh, wonderful! You look absolutely precious.† â€Å"I’ll take it,† say Raquel Welch, an the salesman say, â€Å"Fine – how would you like to pay for it?† â€Å"What do you mean?† she axed. â€Å"Well, cash, check, credit card?† he say. â€Å"Look you bozo – can’t you see I don’t have anything like that with me? Where the hell do you think I’d put it?† â€Å"Please, madam – don’t let’s be vulgar,† the salesman say. â€Å"I am Raquel Welch,† she tell the man. â€Å"I will send somebody around here to pay you later.† â€Å"I am terribly sorry, lady,† he say, â€Å"but we don’t do business that way.† â€Å"But I’m Raquel Welch! † she shout. â€Å"Don’t you recognize me?† â€Å"Listen lady,† the man say, â€Å"half the people that come in here say they are Raquel Welch or Farrah Fawcett or Sophia Loren or somebody. You got any ID?† â€Å"ID!† she shout. â€Å"Where do you think I would keep ID?† â€Å"No ID, no credit card, no money – no dress,† say the salesman. â€Å"I’ll prove who the hell I am,† Raquel Welch say, an all of a sudden she pull down the top of the dress. â€Å"Who else is got tits like these in this one-horse town!† she screech. Outside, the crowd all be beatin on the winders an hollerin an cheerin. But the salesman, he punched a little button an some big guy what was the security detective come over an he say, â€Å"Okay, your asses is all under arrest. Come along quietly an there won’t be no trouble.† How to cite Forrest Gump Chapter Twenty-Two, Essay examples

Saturday, May 2, 2020

Midevial Cooking Essay Example For Students

Midevial Cooking Essay Cooking in the medieval times was performed on very big scale, and food was cheap and plentiful. Foreign goods had to be bought at the nearest large town. Food trade was a primary business. It was also a way of determining class. The nobles would eat meat, white bread, pastries, and drink wine. This sort of diet caused many health problems, such as skin troubles, digestive disorders, infections from decomposed proteins, scurvy, and tooth decay. A peasant would eat porridge, turnips, dark bread, and in the north they would drink beer or ale. Women were the expert cooks, and they seasoned their food heavily with pepper, cloves, garlic, cinnamon, vinegar, and wine. They paid close attention to the appearance of their meal. For instance, they might spread the feathers of a peacock that they are serving. Also, if a the eggs of a batter didnt make it yellow enough, they would add saffron (saffron is orange of yellow powder obtained from the stigmas of the saffron flower). Meat was expensive, so it was considered a luxury. This made butchers prosperous. The most common and least expensive was sheep. They would also eat birds: gulls, herons, storks, swans, cranes, cormorants, and vultures, just to name a few. Animals were cut up immediately after killing and salted to be preserved. Most meat was boiled because it the animals were wild, and the meat was sure to be tough. Also, almonds were often cooked with the meat for flavor. Fish was also popular. Part of this was because the church required that you eat fish on Fridays. Fish was often cooked in ale. People spent more on bread and grain then anything else, even though England had a national bread tax, which fixed the price of bread. Pastries were expensive because sugar was an import. Because medical opinion advised that fruit shouldnt be eaten raw, it was preserved in honey and cooked into pastries. Almonds were often cooked into pastries as well. Fruit was more wild back then than it is today, so it may have been more flavorful. Most people grew their own vegetables. Also, many people owned their own cow and made cheese with its milk. They would sell most of the cheese at the local market. Only gentleman had wine, which was often diluted with water or mixed with honey, ginger, or cinnamon to sweeten it. The only hot drink that they had in those days was mulled wine, and that was served only at festivities. Monks enjoyed mead, which is an alcoholic drink made by fermenting honey with water and adding spices. Cooking in the medieval times was a big project. When preparing a most honorable feast, back then a cook may have been cooking for kings, queens, dukes, duchesses, counts, countesses, princes, princesses, marquis, marquises, barons, baronesses, lords and nobles alike. That could be a lot of people. These feasts also seemed to last more then one day. There were many many supplies that were needed for a feast of this size and at the great length of one hundred and twenty days: one hundred cattle, one hundred and thirty sheep, one hundred and twenty pigs, one hundred piglets, and sixty large flattened pigs. Also needed was: six pounds of nutmeg, six pounds of cloves, six pounds of mace, six pounds of galingale, 30 loaves of sugar, 25 pounds of saffron, two charges each of ginger, Mecca ginger, cinnamon, grains of paradise, and pepper, six charges of almonds, one charge of rice, 412 gallons of wheat flour, 120 quintals of cheese, 30 pounds of amydon, 12 baskets of candied raisons, 12 baskets of candied figs, eight baskets of candied prunes, 110 pounds of dates, 40 pounds of pine nuts, 18 pounds of turnsole, 18 pounds of alkanet, 18 pounds of gold leaf, one pound of camphor, and one hundred ells. Also they would need: 110 gallons of white vinegar, 110 gallons of claret vinegar, 275 gallons of verjuice, and 137 gallons of oil. For each day a cook in medieval times would need: two hundred kids, two hundred lambs, one hundred calves, two thousand chickens, and six thousand eggs. To cook all of this, the cooks would need: .