Stress management Essay Example | Topics and Well Written Essays - 500 words - 1

Stress management - Essay Example mangers account for their time by assigning themselves work at respective times and using the timetable as a guide to ensuring the completion of each task. Without effective planning, people spend more time completing a single task thus wasting productive time in leisure at the expense of the organization as he portrayed by Chet in the case. At the epicenter of time, planning is punctuality a rule that Chet flaunts while at the organization. Punctuality is a virtue that accords an individual ample time to rest and carry out the tasks within the time limit thus not hurrying. It is easier to work at a relaxed mood since the mind is at ease and less likely to make mistakes. Chet is not prompt at the organization and therefore works under pressure a feature that facts the quality of his productivity. In his dispensation of duty, Chet flaunts a number of time management rules that include delegation, time limits and include subordinates in solution making. Setting a time limit arises from planning to thus develop an effective timetable. Lack of such a fundamental tie management tool makes the organization operate blindly thus resulting in losses. Decision-making is equally important in an organization, by incorporating subordinate in the process they contribute and feel appreciated by the organization. It becomes a motivation and may result in the subordinate contributing production ideas they are conversant with thus will take minimal time mastering a feature that improves the aptness of production. This way, the organization saves on time taken to teach the employees new methods of production, Chet on the other hand does not incorporate his subordinates in the decision making process and prefer to impose ideas on them. They fail to execute his orders appropriately thus contributing to his stress. From the case, it is evident that the organization also contributes to Chet’s predicament. The organizational structure does not have an effective communication channel

Financial Management Essay Example | Topics and Well Written Essays - 1000 words - 2

Financial Management - Essay Example The discussion will further analyze two strategies of how multinational corporations attempt to maximize profits by utilizing increased demand. New York Stock Exchange (NYSE) NYSE is a tech stock company located in Wall Street in district of lower Manhattan New York. According to 2013 indices the stock market is by far the largest stock market in the world. The market is a result of Buttonwood Agreement of 1792. The exchange is renowned for its survival in the aftermath of World War I, 1929 economic depression and 1945 World War II. However, as this discussion will attempt to establish, the exchange is primarily responsible for cause of the great depression and other similar unethical economic acts. Some of these unethical economic acts are cancellation of companies from trading due to algorithm issues. Market technicians will create a complex algorithm status to make it harder for the common trader to trade. In particular, the Exelon case, a utility company was a direct depict of th is malpractices. The software is altered to ensure that some significant amount of loss is registered on every trade. National Association of Securities Dealers Automated Quotations (NASDAQ) NASDAQ seconds NYSE in terms of size and trade. The company was founded in 1971 and its operated by NASDAQ OMX group. NASDAQ was the first computerized electronic market, and as a result, traders enjoyed NASDAQ platform which was characterized with bid price and ask price of the stock market. In this case, the introduction of electronic system successfully over powered over-the-counter (OTC) system of trading, which was considered as ineffective. The company also introduced the online platform. Again, the introduction of Small Order Execution System (SOES) provided a market platform to beat the prevailing order of phone call automation. However, NASDAQ has with time attempted to manipulate the market demand to boost its profits. This discussion will present the Facebook initial IPO has vivid cas e presentation. Analyze how they attempted to make a profit after the crash and discuss any unethical practices. The economic mood of after recession is characterized with panic, fear resulting to low investments and trading rates. In this event, trading companies will attempt to present to the trader a poor market performance offering a â€Å"do not trade advice†. Many investors will attempt to withdraw their accounts, due to panic, in the process prices will instantly fall. Declined prices are as a result of manipulation will spiral back negatively to the market leading to a further declined prices. The general question rotates on the ability of markets and thoughts of ordinary people. After economic crash, companies resiliently try to bounce to the market with thoughts of capital reformation process (Ingerbrestsen, 2002). For instance, the JPMorgan Chase Bank behavior is totally based on unethical criminal act. Again, after the crash, NYSE and NASDAQ often allow traders to pick given prices without negotiation. This give and take situation is based on market dictatorship of prices. In most cases, these prices are underpriced up to 15% less or even more. Thirdly, the application of de-regulation tendencies on a high frequency trading is an outright move to ensure that there are overwhelming amounts of capital are not used. This is a direct move to

Expansion difficulties with IKEA

Expansion difficulties with IKEA Cross Cultural Management Individual paper work Question: Although IKEA is a highly successful global player it has recently experienced problem in its expansion in Russia (Vasilyeva, 2009). Based on the material in Jackson (2002) discuss critically how IKEA has succeeded in instilling its Swedish ways of managing into its international subsidiaries, considering also whether cultural factors have any relevance to its current difficulties in Russia. Introduction: Before going in the question i.e. the problems IKEA is facing in Russia, we will discuss about IKEA, Sweden and IKEA in France, Germany, Spain and United States of America. Discussing about IKEA, we will know the history first, IKEA, as we all know is a Swedish company. It was started by Ingvar Kamprad in 1943, and since has grown to become worlds largest retailers of furnishing. IKEA got its name from the initials of four words, the first two from the name of the founder, Ingvar Kamprad. Making I and K, and the second two from the letters of Emltaryd and Agunnaryd, the farm and the village he grew up in. IKEA started by selling pens, wallets watches etc, but out of all the furniture it sold got the greatest response, so, it opened its first store in Sweden in 1958. And in Norway and in Denmark in 1963 and 1969 respectively. Culture: We will define the IKEAs and the Swedish culture based on Hofstedes four dimensions. The four dimensions are; Power distance Uncertainty avoidance Individualism and collectivism Masculinity and femininity. More or less the IKEA and the Swedish cultures and same, the simple reason being that IKEA is a Swedish company. Now according to the Hofstedes dimensions we can compare and tell about the cultures. We will start from the Power distance dimension, this dimension is about the distance between the employees and the managers of the company, in short, equal relations are also seen as normal in some cultures and even inequality is seen as normal in some. In Sweden, the managers and the organizational employees scored very low, i.e. there power distance is very low, they all are considered more or less equal. They scored 31 making it a follower of low power distance; where 104 is the maximum and 11 being the minimum. The second dimension we will talk about is Uncertainty avoidance, by Hofstedes definition and from the given case study (Jackson, 2002), it says that, this refers to a preference for structured situations versus unstructured situations. This dimension runs from being comfortable with flexibility and ambiguity to a need for extreme rigidity and situations with a high degree of certainty. Here again Sweden scored 29, which is low, compared to other countries like Spain and France scoring 86. 8 being minimum here and 112 being the maximum. Third in the list is Individualism and Collectivism, this factor or dimension is about the mentality or way of working of employees, that is, are they used to work as a individuals or as a group. This is again a important factor, which differentiates between the cultures. In this dimension Sweden scored 71, and here 6 being minimum and 91 being maximum. This means the Swedish culture is more individualistic. The fourth one is Masculinity and femininity, now again, according to the given case study, Hofstede (1980a) distinguishes ‘hard value‘ such as assertiveness and competition, and the ‘soft or ‘feminine values of personal relations, quality of life and caring about others, where in masculine society gender role differentiation is emphasized. So in this dimension, Sweden scored 5, which is the lowest and 95being the highest. This implies us that Swedish culture is a very feminine culture, that is they are very soft and caring kind of people. So to sum up all, we can say that Swedish culture is a low power distance, again low on uncertainty avoidance, high on individualism and a feminine culture. IKEA being a Swedish company fallows the similar culture, but, being a global player and having its existence in other different counties; it faced a lot of cultural differences. IKEA had an organizational culture similar to Swedish culture, but when it went to France or Spain or United States of America, it faced little problems there and a lot in Russia. Cultural Differences: A global player is a company which works worldwide; likewise, IKEA is a global player. It is a Swedish company and as talked about, its organizational culture is similar to the Swedish national culture. IKEA always wanted to maintain its unique ‘Swedishness. This was essential to maintain because it was there competitive advantage over other competitors and along with this, it wanted to adapt to the other different national cultures it was working in. Well that is the sign of the global player. IKEA fitted perfect in this. Over the years, IKEA spread its market mainly in Europe, North America, Middle East, Singapore, Hong Kong, Mainland China and Russia. Germany, France and Sweden were its single biggest markets. It has also recently taken over Habitat, another competitor in the UK and France. IKEAs international headquarters are in Almhult, a remote location in Sweden where only Swedish is spoken, this is the place where products are designed and all the important decisions are made. Well now before we speak of Cultural differences, we will discuss about the key IKEAN cultures. They believe that a person learns by doing mistakes, it is seen as a way of learning. They encourage practically solving the problems. The managers from IKEA generally expected to share the information they have, their knowledge and skills with the employees. Hence it states employees are also considered very important in the organization and are encouraged the work and are made feel responsible. The management style is seen very casual, informal, open and caring. Hierarchy system is almost flat, with three levels of responsibilities at the store level store managers and co-workers. Co- workers may be employees or associates. The managers do not give titles on their business cards. The bureaucratic approach and status barriers are disparaged and the managers are expected to be friendly, understanding and close with the employees. The employees are also provided with a small formal training. In this culture humbleness is not seen as weakness and learning from experiences, though it takes a lot of time and patience but is a condition for moving up the ladder. â€Å"Testaments of a Furniture Dealer† a book by the founder, which sets out his philosophy is distributed throughout the organization. The managers are seen as and encouraged to act as ‘missionaries. And even one week seminar or training is provided for the managers who have not been directly exposed to the founders philosophy. Whenever IKEA opens a new store in any other country than Sweden, the store is first run by a tight knit group of managers or even called as missionaries who are in position to make of the decisions and are able to solve problems in typical IKEAN way. They are in charge of the store until the store is handed over to the local managers. Overall IKEA offers good and pleasant working environment, job security and a caring attitude to its employees. Overseas, all this has proved relatively easy in Netherlands, but didnt work in some countries, say for example in Germany, France, United States of America and Spain. Like in Germany, managers are not used to be called by first names and undermining managers authority. They are used to do what managers say, they usually take all the orders from the managers, they are not used to do work by taking owns initiative. In Germany managers suggestion are generally taken as orders. And IKEAs methods were considered as distinct or not clear. In France, unlike Sweden, informality is seen as a weakness. Being informal is considered as being indecisive. And even no formal job titles meant loss of identity; it was creating problems because they felt like they were lost in the crowd. But in United States of America, the older workers had a bit of problem working with the young American managers because of their ways of doing things. The young American managers showed a lack of elegance with the employees, but they went off with ease with the Swedish managers. But again, on the other side, there was a difference in the perception, Sweden did not believe in individual awards to maintain equality and avoid discrimination between the workers and the employees. American managers thought that it was slowing their progress in the company; they had second thoughts about their future in the company, and as the result they lost their key American managers. To overcome these problems IKEA had to work on some stuff, like in France to attract and retain the employees, they had to provide clear communication with the facts and figures, just to highlight the benefits of IKEA over its competitors. And had to create some formal training programmes for the new employees, instead of the traditional learning by doing and experience methodology. And even did some changes for the other countries as well. IKEA also gave more autonomy to the local management. In the case study, by Jackson T (2002), he gave a bit more emphasis on IKEA in Spain. It is said that IKEA was a complete unknown when it entered Spain. And since then is has mixed the IKEA culture and its Swedish characters in its Spanish Subsidiaries. Firstly, a network of Swedish managers was sent to Spain to pass on their knowhow and IKEA culture to the local management. This turned out to be an extremely important stepping stone in IKEAs entry in Spain. Even the selection of the employees is important, selecting the ‘right people is perfect way of preserving the IKEA culture. To select the employees who have not been contaminated by the culture of other companies. Moreover awareness for IKEA culture is created through introductory programmes for the co-workers and the employees by ‘IKEA Way, during which, participants are given lectures on IKEAs history, human resources ideas, and many more and by official scriptures, handbooks and other IKEA documents. The IKEAs culture, i.e. the methods they fallow, are very different from the normal style in Spain. IKEA is taking a more serious and conscious approach in developing the organization and adjusting it for the local needs. In this case, the first step was by recruiting a Spanish human resource manager. They even provided off-the-job training courses, this was done on the strong demand of the co-workers. Again the important point is they adapted a flexible salary approach is developed in order to attract and retain competent employees. Problems in Russia IKEA entered Russia almost after 5 decades of its international existence. Year 2000 was the entry year for IKEA in Russia. But unfortunately it had to face a lot of problems in Russia. IKEA has opened 12 stores in Russia till the date in all over the country. It has invested around $4 billion in the Russian market. IKEA saw Russia as a lucrative market; it was like a gold mine for IKEA. IKEA was on the verge of becoming the potent symbol of Russian consumer boom. It started attracting the young generation of the country. It was also building giant shopping malls in various cities of Russia. Overall the start was looking good. But the problems they faced were mainly the corruption in the country. Corruption was the biggest and the most disturbing problem that IKEA had to face. Russian President Dmitri A. Medvedev also acknowledge on the fact that corruption is Russias national problem. On 23rd June 2009, IKEA announced that it is suspending its future investments in Russia for the time being. The official reason was given by IKEA country manage, Per Kaufmann, was the unpredictability of administrative processes in Russia. But some of the observers even believe that corruption within the country and demand for bribes was the other important reason for the decision made. The founder Ingvar Kamprad was firm on his decision that he was going to solve the problem without giving bribes. For example, in year 2004, when IKEA was about to open a outlet in Moscow, the officials there delayed the opening by giving reasons like, the parking of the store was near the gas pipe line, and because of the safety reason, they could not open it on the given date. The same thing happened with the outlet in Samara; it was delayed 8 times and still has not opened. It was about to open in November 2007, it has been 2 years and still it is at the same place. They gave a different reason every time, the recent reason was, and the store was not hurricane resistant. And was not safe, but there was data of so power hurricanes in that area. And even at the time of opening a first store in the out skirts of Moscow, they needed electricity, the officials increased the rate of the electricity, as a backup plan, they had generators, but the generator company, also increased their rates. IKEA tried to sue the company for this but unfortunately, it lost the case and in return had to pay a amount as compensation to them. IKEA also had to face accusation made by Russias anti-trust watchdog when it investigated and accused that IKEA urges the tenants at its mall outside Moscow to use services of selected companies. James Franker, head of Moscow based Red Star Asset Management also said a few things on the Russian economy like, â€Å"They need GDP growth to help them expand, and thats reversed† and he also commented about the informal taxation being very high in Russia. Conclusion: At last in the conclusion, we can say that, IKEA follows a totally different culture, it also had to face a lot of problems in other countries as well, but in Russia it had a lot more serious problems. The main problem being the corruption of the country. As given to us, Transparency International ranks Russia 147th out of 180, with countries like Kenya, Syria and Bangladesh. IKEA has stopped the investments in Russian furthermore due to such problems. In a situation where Ingvar Kamprad wants to be firm on his stand of not giving bribes, let us see what IKEA has in its future in Russia and around the world. Bibliography: Case study- Jackson T (2002), International HRM : A cross-cultural approach Rey French, cross cultural management: in work organization Ikea, http://www.ikea.com/ms/en_US/about_ikea/facts_and_figures/ikea_group_stores/russia.html. http://www.kwintessential.co.uk/resourses/global-etiquette/sweden.html Ikea upbeat Russia after 10 years of problem, Alex Anishyuk, Moscow times, http://www.cdi.org/russia/Johnson/2009-160-7.cfm. Why is Ikea fed up with Russia, Jason Bush, http://www.businessweek.com/magazine/content/09_28/b4139033326721.htm. Ikea turns sour on Russia, http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2009/06/ikea_turns_sour.html. Ikea plans to halt investment in Russia, Andrew E Kramer, http://www.nytimes.com/2009/06/24/business/global/24ruble.html. Ikea tries to build public case against Russian corruption, Andrew E Kramer, http://www.nytimes.com/2009/09/12/business/global/12ikea.html?_r=1pagewanted=2

The Sistine Madonna in the Royal Gallery at Dresden, Saxony Essay

The Sistine Madonna in the Royal Gallery at Dresden, Saxony The most beautiful picture in the world is the Sistine Madonna in the Royal Gallery at Dresden, Saxony. It was painted by Raphael as an altar-piece for a church in Piacenza, Italy. In a far corner of the great Palace of Art it is now placed, probably to remain until the colors shall fade. It is the only picture in the room. The figures are of life size. When that room is entered all voices are hushed, and all merriment silenced. The place is as holy as a church. In the centre of the canvas is the Virgin Mother with a young, almost girlish face or surpassing loveliness. In her eyes affection and wonder are blended, and the features and the figure are the most spiritual and beautiful in the world's art. I have wondered where Raphael found that face. It is not voluptuous like the Italian, nor heavy like the German, nor light like the French, nor cold like the women of more northern nations. It is the ideal woman's face for all nations and ages, and yet it is typical of none. In the Mother's arms is the Divine Child, with those strange, far-away-looking eyes that casual visitors so little understand—eyes that even in babyhood seem reading the future, and beginning to see the greatness of the world's sorrow. Kneeling on one side, below them, is St. Sixtus, the nearest perfect of all pictures of strong and venerable age that was ever painted; on the other side Santa Barbara, only less beautif...

Amerindian before Columbus and the Physical Geography of the Caribbean

Much of America history is recorded from the time Columbus and his team of explores landed in the Caribbean region.The first reaction to establishment of Spanish in the Caribbean region was the policy of extermination in which millions of the original inhabitants lost their life.   Although it has become controversial on the exact number of inhabitants living in the region before the coming of the Columbus, it remains clear there were a large number of indigenous people and the coming of Columbus really changed their life.The nature of the Native Americans remains a controversial issue since it is argued that on his arrival Christopher Columbus mistook the inhabitants for Indians. This is because he though he had arrived in East Indies since he was seeking sea route to India.The culture of Amerindian before ColumbusThe pre-Columbian civilization in the region is though to have been quite advances more that what was projected at the time. It has been revealed that there was a high l evel of development from social organization to development in agriculture and other sciences which were applied in agriculture and in political expansion.Notably among this civilization was the expansive Maya empire which had flourished and expanded from Mexico to Central American but which later collapsed owing to social and political strife, diseases and other ecological disasters, and man other factors (Mann, 1999).The geography of the region shows a very fertile soil and seasons of heavy rainfall. This means that the area had a very high agricultural potential which was well exploited by the inhabitants.The economic landscape of the people before the coming of Europeans is mixed. While a good number of the indigenous inhabitants were hunters and gatherers, there was also a good number which practiced aquaculture and agriculture.There is evidence that some of the people lived on mixed agriculture keeping animals and growing crops. Therefore we can say that before the coming of C olumbus, the original inhabitants had their own organized social life and varying economic activities in line with the rich agricultural potential of the land.When the European came and conquered the region, there were several changes that took place. First they immediately realized the rich agricultural potential of the land and their settlement pattern was concentrated in rich agricultural areas. What followed was mass extermination of the indigenous inhabitants so as to set up large scale lands for the Europeans.It is in this land that they grew sugar plantations and other cash crops. This led to massive enslavement of the indigenous people in order to provide labor in these large plantations. The setting up of plantations changed the approach that Europeans were using in dealing with the native.The policy of mass extermination  Ã‚   quickly changed to mass enslavement to provide free labor. There was also discovery of mineral like gold which led toe increased trade and setting up of industries. (Mann, 1999)ConclusionIt is still controversial whether Columbus discovered South America or not. However there were original inhabitants in the land who Columbus referred to as Indians.The inhabitants were social organized and they practiced agriculture although a good number were hunters and gatherers. When European came they realized the agricultural potential of the land and immediately set up large plantation where they enslaved the indigenous people to provide free labor.Reference:Mann, C. (1999): New Revelation of the Americans before Columbus. New York: Knopf Publishing

Warid.Ppt

Marketing Plan WARID TELECOM’S BEST OPPORTUNITY FOR EXPANSION IN PAKISTAN SUBMITTED TO: PROFESSOR AHMAD QAMAR BY: 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT All glory and honor is for Allah, the Supreme Being who bestowed profound perseverance and ability on us to accomplish this work. We express our profound and cordial gratitude to offer thanks to our learned, kind and experienced teacher, Mr. Ahmad Qamar for his valuable guidance, constructive comments and continuous encouragement through out the research. Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales & Marketing & Miss Rubab of Warid Telecom for allowing us to carry out our research for the completion of this project. ? Special & Grateful acknowledgement goes to our parents who enable us to perform such activities. Table of contents 1. Executive summary 2. Warid Telecom †¢? An Introduction 3. Marketing Environment †¢? Competition †¢? Technology †¢? Financial †¢? Social & Demographic trends †¢? Legal 4. Target Market †¢? Consumer or Industrial †¢? Buying Characteristics †¢? Market Potential 5. Product Positioning 6. Product †¢? Stage of PLC †¢? Classification †¢? Core/Augmented product †¢? Packaging and Labeling †¢? Warranties and Services 7. Distribution †¢? Market Coverage †¢? Channel Structure †¢? Logistics/Physical Distribution 8. Pricing †¢? Mark-ups †¢? Discount/Allowance †¢? Pricing Strategies 9. Promotion †¢? Advertisement †¢? Role of Personal Selling †¢? Publicity and Public Relations †¢? Sales/Trade Promotion 10. Ethical issues associated with this product 11. International marketing activities/opportunities 12. Bibliography ? Executive Summary This report is based on WARID TELECOM which is a GSM service provider in Pakistan by Abu Dhabi Group. ne of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Its services are admired by its ultimate customers in telecom as well as in banking field. ? This report is made by visiting different stores for the purpose of collecting the information about different aspects of the product i. e. , environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, international marketing strategies and comments of the group about this product. WARID TELECOM: AN INTRODUCTION: Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our name directly depicts our dominant position and our refreshing services in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you. Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, and to harmonize the customers' perception of our brand with the quality and range of our services. Our objective is to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and clear connectivity that we have committed to provide. MARKETING ENVIRONMENT In present environment, Pakistan has gained growth rate of 18. 6% with 18,400,233 subscribers in mobile communication with in 05 years from 2000 to 2005 ? ? COMPETITION: Competition is there, mainly 06 companies are providing there cellular services in Pakistan (close competitors to one and other) 1. Warid 2. U-fone 3. Mobilink . Telenor 5. Paktel 6. Instaphone ? Following Table shows the Subscription Rate, which, help us to measure the clientele of these companies and their success with the pace of time ? SUBSCRIBERS: ? ?MobilinkUfonePaktelInstsphoneTelenorWaridTotalGrowth Rate 2000114,272 80,221112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420 ,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY: Warid is using â€Å"Ericsson† technology to provide telecom services in Pakistan. The basic features of its technology are: Billing: With Warid’s very simple billing procedures it makes sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises. Its bill contains information like †¢? Warid to Warid call ? Local Calls to Other Operators †¢? International calls †¢? Local SMS with mobile no. and locality †¢? Incoming Calls †¢? Non charge able calls like emergency nos. & others †¢? Incoming SMS †¢? Warid information services SIM: Warid is currently providing SIM of 64 K (64 kilo byte) Warid’s comparison with others networks is given below; Mobile Service Provider: Technology: Frequency: Sim: Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32K Instaphone Analog Service AMPS †¢ (2) FINANCIAL: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sector: 1. Oil and Gas Exploration, 2. Banking and financial Services 3. Automobile Industry, 4. Hospitality Services . Property Development, 6. Telecommunications Associated companies: Bank Alfalah Limited: Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the country United Bank Limited: A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and representative offices in UAE, Bahrain, Qa tar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Exchange Company: Fully licensed exchange company in Abu Dhabi ? Iranian Sanden Industries PJS Co: A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum J. C. Maclean and Co †¢? Manufacturers of high quality furniture †¢? Neo Pharma LLC †¢? Manufacturers of pharmaceutical products National Telesystems and Services (NTS) A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding S. A. L. Al Jazira Management Mall Management joint venture Abu Dhabi Vegetable Oil Company Manufacturer of edible oils Nama Development Enterprises Representation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc Wholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300 deluxe rooms and suites and other facilities Dhabi Contracting A special category construction company Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex Al Ain Palace Hotel A 4-star hotel in Abu Dhabi Dhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi SOCIAL & DEMOGRAPHIC TRENDS: While looking at social needs of a family and having an eye on economy (as two to three and plus members of a family are using Hand-held phone) Warid has launched a family package named â€Å" FRIENDS AND FAMILY† ? ? ? ? FRIENDS AND FAMILY: Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post-Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. Demographically Warid has launched prepaid connections according to the ncome level market. Warid’s post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages. POST-PAID PACKAGES FOR LOW-INCOME LEVEL Package: Silver, Gold, Connection, Postpaid, Postpaid, Activation Tax, 150, 150, Monthly Line Rent, 0, 150, No. of Friends & Family members, 5, 10, Monthly VAS Subscription, 50, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, Free SMS (Monthly Units) 0, 15, Free MMS (Monthly Units), 0, 3, Free Internet (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL Package: Platinum, Diamond, Connection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Line Rent, 500, 2,500, No. of Friends & Family members, 20, Unlimited, Monthly VAS Subscription, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 240, 1,000, Free SMS (Monthly Units) 50, 100, Free MMS (Monthly Units), 5, 10, Free Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For lower-lower income level Warid has launched its pre-paid connection i. e. ZEM. ? Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 0 is levied as stamp duty on new connection sales LEGAL: According to Warid legally environment is fully protected TARGET MARKET: According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES: CHARACTERISTICS: A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban) B+ & B - Age group of 22 to 27 and of lower-upper-income level (Urban) C Age group of 18 to 21 young stars (CORE TARGET) (Urban) D Age group of 13 to 17 and low lower income level all Ages(Urban) E & Users of Semi-urban areas (Has planned to launch) F Users of Rural Areas (Has planned to launch) ? ? Consumer or Industrial Warid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e. t. c. Buying Characteristics Warid is very much selective and stresses on value added purchases Market Potential Currently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urban and Rural Areas Product Positioning As Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink. Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections. In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices. According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate. BCG model is given below, ? ? Product In market there are two basic categories of its product brands, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below. ZAHI Zahi is a Post-Paid brand with different packages, which are; †¢? Diamond †¢? Platinum †¢? Gold †¢? Silver ? ZAHI TARIFF: With Warid's unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Package: Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Line Rent, 0, ` 150, 500, 2,500, No. of Friends & Family members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, 240, 1,000, Free SMS (Monthly Units) 0, 15, 50, 100, Free MMS (Monthly Units), 0, 3, 5, 10, Free Internet (Monthly Units), 0, 3, 5, 10, Voice (Peak Hours) Rs. per minute Friends and Family1. 501. 251. 000. 50 On-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 International (Zone 1)9. 008. 007. 006. 00 International (Zone 2)18. 0017. 0016. 0015. 00 Voice (Off Peak Hours) Rs. per minute Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 International (Zone 1)8. 007. 006. 006. 00 International (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Short Messaging Service (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 International SMSRs. 5. 00 VAS (Rs. 3. per transaction) Surf Now (Mobile Internet) downloadper 200 Kb Picture Messagingper 100 Kb Warid Zone Content Downloadper 100 Kb ? ? ? ? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sendi ng Notes All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis. Security Deposits will be as follows: Security Deposits NationalRs. 1,000 InternationalRs. 5,000 International RoamingRs. 20,000 The National security deposit will not apply to Diamond package, i. e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent. Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. †¢ ZAHI FEATURES: Basic Services: Caller Line Identification (CLI): This service enables you to identify callers at your discretion Conference Call: With Conference Call, you can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold: Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert: Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS): With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services: Voice Mail: Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS): With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet): Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. you can log on to the normal www sites. 64K SIM: Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone: The to the st ate-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. ZEM Zem is Pre-Paid brand for low-lower class Zem Tariff Want a worthwhile Prepaid Package? With Warid's unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Click here to compare our pre-paid tariffs with other cellular operators. Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as stamp duty on new connection sales Voice (Peak Hours) Rs. per minute Friends & Family 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 International (Zone 1) 9. 00 International (Zone 2) 18. 00 Voice (Off Peak Hours) Rs. per minute Friends & Family 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 International (Zone 1) 8. 00 International (Zone 2) 17. 00 Scratch Cards are available in the following denominations: Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All scratch cards valid till 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%. ?Short Messaging Service (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?International SMSRs. 5. 00? ?VAS (Rs. 3. 0 0 per transaction) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending ? ? ? ? Zem features: Basic Services Caller Line Identification (CLI) This service enables you to identify callers at your discretion Conference Call With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services Voice Mail Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS) With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the normal www sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone The to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. Zem Scratch Cards: What is a scratch card? As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field. This silver panel needs to be scratched off before any usage. Denominations The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000 ? ? ? Stage of PLC In the product life cycle stage Warid is new entry in market; after launching its products in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph, ? (5) Classification Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them. ? Core/Augmented product Customers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands. We seek to be trendsetters in customer service, with our ‘one stop' concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above. Warranties and Services No sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic. Distribution Warid has PERSONAL BASE CENTERS. The description of personal base centers is given below, Franchises Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. ? CityAddress Lahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore 10-A and 10 B UGF Century Towers, Lahore 25-Hunza Block Allama Iqbal Town, Lahore 7 Ground Floor Center Point main Boulevard, Gulberg Lahore 153 GT Road, Near Land Mark School, Lahore 42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber Ground Floor 68 Mazang Road Lhr. Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore 39- Wahdat Road Office No. 103/10 Allama Iqbal Road, Gari Shau 34-G. T Road Shahdra 25-Empress Road, Lahore Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore. Shop no 24 bagh ali road , girja chowk Lahore 7-Data Darbar, Near Palace Hotel Shell Pump Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis Road. Lahore 38-H Commercial LCCHS, DHA, Lahore. Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore 229 Ravi Road Lahore 0-B, Shalimar Link Road, Opp Total Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Road 33 Ferozepur Road 1003-Tufail Road Sadar Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal Town, Maulana Shaukat Road, Lahore 35/B, Model Town Link Road E-22/29 Shaheen colony, Main walton Road 17-Commercial Area, Chouburji Chowk, Lahore. Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd round about. Samanabad. Lahore 17-18 Agro Squre Main Shadman Market, Shadman Lahore Civic Center Garden Town Lahore 3/NIL/B-2, College Road, Town Ship, Lahore Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Model Town, Lahore H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk Masjid Noor, Kasur IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad Shop # 78, Executive Centre, I-8 Murkaz, Islamabad Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop # 7, Al-Baber Center, Markaz F-8, Islamabad Shop No 4 Nauman Plaza I-10 Markaz Isb Office # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider plaza faisal shaheed road taxila RawalpindiD- 109, Main 6th Road, Sattelite Town, Rawalpindi Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi Commercial Market Road, Opposite Bank Of Punjab. Choor Chook Main Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Road Bunni. Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock Ground Floor Main Double Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawa r Haleem Tower Main GT Road Peshawar 24 The Mall Peshawar Cantt Ground Floor Mian Duble Road Hayataba Chowk Peshawar Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian Circular Road Near State Life Building D. I. Khan Shop 17 & 18 Aman Ullah Shopping center Double Road D. I. Khan FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad Opp. To National Bank, Main SamonabadRoad, Faisalabad Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High Street Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk near sugar mill,G. T. Road Rahwali Granton hotel,G. T Road, Gujranwala Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Model Town Market, near Yummy 36,Gujranwala Old City centre G. T Road Near Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala Satellite Town market. beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot Paris rd. near Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot GujratShop #1,2 & 8. Block †C† Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Road Mashallah Plaza,Fawara chowk, Gujrat Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence Shop # 7, Rex Centre, Zaib-un-Nisa Street 9/1, 8th Commercial Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop # 1,Minhas Electronics, I. I. Chundrigar Road Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society Imperial Court, Dr. Ziauddin Ahmed Road Main Rashid Minhas Road Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA Shop # FL-10/3, Block 5, Gulshan -e-Iqbal, Main Rashid Minhas Road Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop # 12, UBL Building, Gurumandir B 253, Block L, N. Nazimabad Shop # 1&2, Shah Faisal plaza North nazimabad Block B SC14/1, Sector 11/H, North 11th Commercial Street, Khayaban-e-Ittehad, Defence Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop # 29, Hassan ali centre, M. A jinnah road Karimabad, near Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal Plot # H 6/1 Showroom # 1, Main National Highway, Quidabad Lahandi Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road 1-D, Main Sunset Boulevard, Phase 2, Defence Shop #23, RusiLake Drive,Block 18, Gulistan Johar Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop # 11, Gulistan Road, Opp. IG Office Main Jinnah Road, Idara-e-Saqafat Satellite Town, near Jillani Hospital HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel Shop # 14-25, Ward of Gul Center, Thandi Sadak Shop # 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road Shop # 4-5, Sidra Terrace, Minara Road MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda House # 1879-F/1, Khanewal Road Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop # 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office ? ? ? Market Coverage Warid has covered 9. 782 % of total market share Warid’ s connections 1,800,000 Total Mobile users 18,400,233 Warid’s share 9. 782485 % (According to graph of Pakistan Telecommunication Authority given on pg. no. 07) ? ? Channel Structure Warid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore. Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above. Logistics/Physical Distribution Warid is manufacturing its products i. e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad. Pricing Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges. Mark-ups Mark-up is kept confidential and no information provided by them. ? Discount/Allowance Discount and allowances are provided only on corporate level. Pricing Strategies Pricing strategies is kept confidential and no information provided by them. Promotion Warid is promoting its trough all the means available. ? Advertisement Warid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products. Role of Personal Selling Role of personal selling is used by Warid through †¢? Interaction †¢? Events †¢? Shopping Centers Activities Publicity and Public Relations Warid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept confidential. Ethical issues associated with this product Warid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern. International marketing activities/opportunities Warid is on availing international market and opportunities and hence it is launching its services in †¢? Bangladesh †¢? Afghanistan †¢? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1): (Source: Pakistan Telecommunication Authority ? www. pta. gov. pk ) (2): (Source: Calls to Service Centers of respective networks Warid: 111-111-321 U-fone: 111 -333-100 Mobilink: 111-300-500 Telenor: 111-345-100 Paktel: 111-222-111 Instaphone: 111-500-500) (3): www. quickmba. com (4): www. waridtel. cpm. pk